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Being more conservative with your release planning initially will ensure that updates will start making it to your users sooner.There are some exceptions to the guidance of 1-4 app updates per month.Although most don't know it, app updates are one of the best marketing tools app developers have at their disposal.With the number of apps people have installed on their devices today, regular updates can help an app get more mindshare relative to other apps on a device.Having a loyal following for your app will help it spread on and offline.The most loyal users may even suggest your app as an option when people ask about alternatives to apps they are using now.This type of commitment could never be earned just through marketing alone.

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The more features or the larger the feature, the longer it will take to get an update on to the devices of your users.While a smaller number of users likely will read the release notes, the ones who do are often the most technically savvy and engaged. App stores do not reward the “ship it and prosper” mentality.As mentioned before, the most successful apps are updated upwards of weekly on the higher end.I want to be able to make that dynamic and build onto the previous weeks' data and also able to add future ones to it.Once the first version of an app has been built in anywhere from 4-6 months—possibly longer or shorter—the next step is to begin to maintain and support that app.