As for picking her permanent professional name, she said, "I had to come up with a good name. So I sat down, opened up the phone book and thumbed to the J's, cause I wanted it to match my first name." She saw 'James', but rejected "Jenna James" because it "sounds too porno".Right under that was 'Jameson' which struck her as being the name of the whiskey she likes and thought "Ok, that's perfect." That night at work she saw her brother and asked him what he thought of the name "Jenna Jameson".
The cancer treatments bankrupted the family and they relocated in Nevada, Arizona and Montana, usually living in a trailer home or with her paternal grandmother.On the other hand, he also said that their films took up to twelve days to film, compared with one day for other pornographic films.In a January 2009 interview with William Shatner on Shatner's Raw Nerve, Jameson said she came close to buying Penthouse magazine when publisher Bob Guccione filed for Chapter 11 reorganization of his business (which occurred in August 2003), but was thwarted when someone else swooped in and bought up all the stock.The site reportedly was profitable in its third week.The business later diversified into multimedia pornographic entertainment, first by administering other porn stars' websites, then, in 2001, by production of pornographic films.